Contrast- I used bold letters and a bigger font to make my name stand out as much as i could which is what you want when you are trying to get a job.

Repetition- I kept referring to myself because I wanted the employer to know things about me that they want and that they think will help the company

Alignment- my personal information is aligned at the top and the paragraphs are not indented and are aligned with each other in the middle of the page

Proximity- Like the alignment my personal information is all in one location at the top of the page so i know that the employer can easily get my information.

Purpose- To get the employer to choose me for the job

Audience- Potential employer

Genre- Cover Letter

Engagement- To practice writing a cover letter to a potential employer